On-Demand Video Training
Marketing EMDR for Practice Growth
Instant + Lifetime Access • Only $97
Marketing EMDR for Practice Growth — Course Description
Most therapists didn’t go to graduate school to learn how to market themselves. For many, promoting their practice feels uncomfortable, even at odds with their clinical values. But there are clients out there right now who are the perfect fit for your skills, your style, and your specialties. They just don’t know you exist. Ethical, values-aligned marketing is not about manipulation or self-promotion. It is about making evidence-based care accessible to the people who need it most.
Building a sustainable EMDR practice requires more than clinical skill. It requires a clear understanding of who you serve, how to communicate your value in language that resonates with your ideal client, and where to show up so the right people can find you. It requires a professional online presence, a referral network that works, and a consistent marketing strategy you can actually maintain without burning out.
This course, presented by Kelly Smyth-Dent, LCSW, founder and CEO of Scaling Up EMDR, draws on nearly a decade of building one of the largest EMDR training companies in the country — as well as years of running her own private EMDR practice. It delivers practical, immediately applicable marketing guidance specifically for EMDR clinicians: foundational mindset shifts, website essentials, SEO basics, directory and referral strategies, content marketing, branding, and a hands-on lead generation exercise that will have you reaching out to referral sources before the course is over. No marketing background required.
Overview
Learning Objectives
CE Information
Cancellation Policy
Overview
Marketing Your EMDR Practice Course Overview
This course is designed for EMDR-trained clinicians who want to build, grow, or stabilize their practice — whether they are just starting out or looking to attract more of the right clients.
The course begins with three foundational mindset shifts that address the discomfort most therapists feel around marketing: pushing through initial resistance, reframing marketing as an ethical form of service, and embracing imperfect action over paralysis. From there, it covers the ethical foundations of marketing mental health services — including accurate representation of EMDR credentials, what to avoid, and how to align all marketing activity with your professional ethics code.
Participants learn how to define their target audience and develop a unique value proposition, including the clinical and practical case for niching. The website section covers essential pages, photography and video guidance, mobile optimization, scheduling tools, and how to present EMDR in accessible, non-technical language that converts visitors into clients.
The course walks through online directories, SEO fundamentals, and content marketing strategies — including blogging, video, downloadable resources, and social media best practices — with practical guidance on tracking return on investment for every marketing channel. A dedicated section on building a professional referral network introduces the Hot, Warm, and Cold Leads exercise: a structured approach to identifying and activating the referral sources already within your network.
Additional topics include insurance and accessibility in marketing, branding and visual identity, specialized marketing for specific populations including children and cultural communities, budget-friendly strategies, and the most common marketing mistakes to avoid. The course closes with a practical framework for measuring marketing effectiveness and building a consistent, sustainable marketing practice.
Learning Objectives
Upon completing this course, participants will be able to:
- Identify ethical strategies for marketing mental health services
- Develop professional marketing strategies for EMDR services
- Create effective online presence and content for EMDR practice
- Build referral networks and community partnerships
CE Information
CE Information
Course Title: Marketing Your EMDR Practice
Presenter: Kelly Smyth-Dent, LCSW
Format: On-Demand Video | Add-On Course
CE Hours: 1 Contact Hour
Approved for the following CE credit types:
1 CE credit approved for NBCC — included in the cost of registration.
Note: Business-building topics are approved for CE credit through NBCC only. If your licensure does not fall under NBCC, you may submit your certificate of completion directly to your licensing board to request credit at their discretion.
Target Audience: Licensed mental health clinicians who have completed an EMDRIA-Approved EMDR Basic Training and are seeking practical guidance on building and growing an EMDR practice. Content is relevant to clinicians at any stage — from those just launching a practice to those looking to attract more right-fit clients.
Instructional Level: Intermediate
Completion Requirements: Participants must watch the course video in full and complete the post-course assessment with a passing score to receive CE credit.
Disclosure: There are no conflicts of interest to report for this course. No commercial support was received for this program.
Cancellation Policy
Cancellation Policy
On-Demand Training — Non-Refundable
Because this is an on-demand course with immediate access to all content upon purchase, all sales are final. No refunds will be issued after purchase.
If you experience a technical issue accessing your course, please submit a support request and our team will work to resolve it promptly.
CE Certificate Policy: CE certificates are issued upon successful completion of the course video and post-course assessment. Certificates are available for download immediately upon passing. If you experience any issues accessing your certificate, please contact our support team.
Scaling Up LLC reserves the right to update course content as clinical research and professional standards evolve. Enrolled participants will have lifetime access to the most current version of this course.
Get Instant Access to the Marketing Your EMDR Practice Course
- 1 CE credit approved for NBCC — included in the cost of registration.
- Video training presented by Kelly Smyth-Dent, LCSW, founder and CEO of Scaling Up EMDR — drawing on nearly a decade of building a national EMDR training company and years of private practice experience.
- Foundational marketing strategy covering target audience development, website essentials, SEO basics, online directories, content marketing, social media, and professional branding — built specifically for EMDR clinicians.
- The Hot, Warm, and Cold Leads exercise – a hands-on referral network framework that helps you identify and activate the referral sources already within your network.
- Lifetime access – return to this course anytime as your practice grows and your marketing needs evolve.
Only $97 • Lifetime Access • Instant Download
Every EMDR therapist deserves a practice as strong as their clinical skills. The Marketing Your EMDR Practice Course gives you the mindset shifts, the practical tools, and the step-by-step strategies to build a sustainable practice — and get your services in front of the clients who need them most.